If You're Going to Market...Market People

Worship, of God, has never been for anyone but God’s people.  Worship, until now, was never used as an attractional tool for outsiders (Kind of odd really. "Come watch us worship our God").  We teach and hear lessons on Jesus wanting our hearts and how outward appearance isn’t the point.  Ironically, think how the church has been functioning the last 10-20 years?  Outward appearance.  “Look how good our building looks, how cool our worship service is and how many different styles of worship and classes we offer.”  When I was a minister, most people I talked to “placed membership” because of the people. Sure there are some "Sunday morning only goers" who only care about the Sunday morning experience.  However, the people who want to be active members, are able to overlook many of their personal preferences.  Why?  It was the people they connected with.  So why not capitalize on this? If you are convinced that marketing the church is the way to go, why market your Sunday morning experience times?  If it really is the people who are going to do the connecting for you, why not market them?